Sign up

Meet the Staff 

  • Christopher Marr is the Founder and President of The True Velvet Creamed Bourbon Collection. Christopher Marr is seasoned entrepreneurial business maverick taking on the heavy lift of running the spirit of a Spirit’s Company in today’s challenging environment.

    With a broad scope of ever-creative interests, the driving catalyst behind Chris’s spirit is a constant perseverance for professional and personal success. Chris’s goals have been achieved by the successful development of various noteworthy previous and ongoing business entities, including innovative, unique products in prior beverage and fashion segments that he developed and built.

    With a results-only temperament, and absolute patience to absorb the intricacies of each dynamic situation, Chris builds the highest level of teams necessary to lead each project to its successful outcomes, learning from each endeavor and leveraging each success. True Velvet, the latest compelling innovation is set to launch in Fall 2025 in 3 exciting flavors that will be sold both domestically and abroad.

    Chris is also an avid travel enthusiast, having traveled to more than 35 countries, and has a working knowledge of at least 3 languages. Christopher was born & raised in Manhattan but now resides in Westchester County with his family. Chris enjoys running True Velvets’ daily affairs, and leisurely loves creative writing, painting & drawing, gardening and contemplation. In his spare time Chris can always be found dreaming up exciting new ‘never-been-done-before innovative new products to sell to the public, furthering the continuum.

    For more information about Christopher Marr, the Company and True Velvet, the Press/Media, and all others may write to: truevelvetcollection@gmail.com

  • Vice President/ COO of the True Velvet Collection Corp.

    Robert J. Mirenda, (Rob) of New York, is an Artisan of Aviation. Whether he’s in the air, on the ground, arriving or departing, Robert is dedicated to the fine details and all the rigors of True Velvet’s operations. Robert serves as direct co-counsel to Christopher Marr, for all of the day-to-day decision making behind True Velvet’s momentum.

    Prior to co-helming True Velvet operations, Robert, a USAF Combat Veteran, was employed by a family-owned Aerospace business based in Basel, Switzerland. Robert brings a keen focus to the details of daily maintenance in the aerospace industry, in additions to his duties co-managing True Velvet. Robert further brings a vast amount of practical knowledge and lengthy previous business experience to the Company.

    In his free time Rob enjoys good whiskies and brews, traveling and hunting. He loves his dogs, his family and fast cars. Rob is married and lives with his family in Hudson Valley, New York.

    Further information furnished upon request

  • Seasoned New York City born & bred veteran Financial Manager/Advisor:/Overseer.

    Lucy (aka Linda) proudly joined the team in its inception in 2023-2024, immediately taking control of the Finance Dept. of True Velvet’s Sales and Performance, both USA & Abroad.

    Lucy provides practical advice and guidance on all financial matters, assisting on budgeting, debt, investing and retirement planning for the Company. Lucy deciphers all financial data and comes up with strategic solutions to not only fix the immediate issues but also improves the company’s long term financial performance. Lucy first began her beverage industry career working alongside Christopher in the development of his first brand of iced herbal teas-Tea West which Chris later sold to an investor group.

    Lucy is presently married and living in New York. In her spare time, she enjoys travel, leisure time with her family, and playing the Irish fiddle.

Meet TRUE VELVET’S

CORE TEAM THAT “MAKES THE MARE GO”…

Monet Goode

Human Resources/ Bookkeeping

Monet serves as intermediary between employees and management, handling issues concerning employee well being, performance, and professional growth. She handles all relationships and benefits. Monet is responsible for all invoices and billing

Emmet Marsh

#2 Advanced Creative Team Director/Leader

Emmet’s role is vision. Emmet ensures overall brand marketing strategy. Emmet is TV’s Liaison between the creative team and project stakeholders.

Eleanor Parks

Sales & Marketing Manager

The Fabulous Miss Eleanor focuses on promoting and selling True Velvet products and services by developing and executing strategies to reach customers, building brand awareness, and driving revenue. Eleanor works hard every day working with True Velvets’ founders in developing marketing campaigns, and managing customer relationships, and closing sales deals. She has a multi-faceted role