Sign up
Sign up

Meet the Staff 

  • Christopher J. Marr is the Founder, Inventor and Brand Ambassador of The True Velvet Collection Corp. Est 2023.

    Chris is a well-seasoned entrepreneurial business maverick taking on the heavy lift of running the‍ spirit ‍of a spirit’s company in today’s challenging environment.

    With a broad scope of ever creative and burgeoning interests, he is the driving catalyst behind the company’s zest for top-shelf excellence. Chris’s ever-present spirit is represented by constant perseverance for professional and personal success. Chris’s goals have been achieved by the successful development of various noteworthy past and ongoing business entities; including the development of numerous other prior beverage and fashion products that he was instrumental in developing and building.

    With a results-only temperament, and absolute patience to absorb the intricacies of each dynamic situation, Chris develops the highest level of teams necessary to lead each project to its successful outcomes, learning from each endeavor and leveraging each success. True Velvet creamed liquors are the latest and most compelling innovation he has set forth, seeking launch in Spring 2026 to be sold both domestically and abroad. Christopher continues to guide the brands vision, shaping its identity, experience and presence in the market.

    Christopher is also an avid travel enthusiast, having traveled to more than 35 countries, and has a working knowledge of at least 4 languages. Christopher was born & raised in Manhattan but currently resides in Westchester County with his family. Chris enjoys spending quality family time, and managing the brand’s identity and its day to day affairs. Leisurely he loves creative writing, painting & drawing, gardening and quiet contemplation. In his spare time Chris can always be found dreaming up exciting new ‘never-been-done-before innovative new products to offer the public, furthering the continuum.

    For more information about True Velvet, the Press/Media, and all others may write to: truevelvetcollection@gmail.com

    Or Call: 1-877-GETTRUE today for more information or interview.

  • Chief Operating Officer of the True Velvet Collection Corp, USA.

    Robert (Razor1) Mirenda Jr is not simply a COO of a major spirits company, but he is also an artisan of aviation-and much more!.

    Whether he’s in the air, on the ground, arriving or departing, Robert is dedicated to the fine details and all the rigors of True Velvet’s operations. He serves as counsel for necessary day-to-day decision-making activities behind True Velvet’s main brain.

    Prior to these operations, Robert, a USAF Combat Veteran, was employed by a private family-owned Aerospace business based in Basel, Switzerland, where he meticulously oversaw the daily problem-solving endeavors of private plane repair and maintenance. whereby he ensured complete optimal performance, safety and reliability. Just as he does today for True Velvet’s operations, he lends his big company decades of expertise to our small company operations, while traversing the globe.

    (It has jokingly been said that Rob can almost rival the likes of the musical genius -Mr. Johnny Cash as being the new “I’ve been everywhere man”, given his active schedule-seeking to have True Velvet on very retail shelf around the country.

    In his free time Rob enjoys good fine whiskies and local brews, traveling and hunting. He loves his dogs, his family, cigars, fast cars, and paying a visit to the lush, tropical island of Jamaica.!

    Rob is married and lives with his family in Hudson Valley, New York.

    Further information furnished upon request

  • Seasoned New York City born & bred veteran Financial Manager/Advisor:/Overseer.

    Lucy (aka Linda) proudly joined the team in its inception in 2023-2024, immediately taking control of the Finance Dept. of True Velvet’s Sales and Performance, both USA & Abroad.

    Lucy provides practical advice and guidance on all financial matters, assisting on budgeting, debt, investing and retirement planning for the Company. Lucy deciphers all financial data and comes up with strategic solutions to not only fix the immediate issues but also improves the company’s long term financial performance. Lucy first began her beverage industry career working alongside Christopher in the development of his first brand of non-alcoholic iced herbal teas- Tea West to which Christopher’s company, the Island natural Beverage Co. later sold to an investor group.

    Lucy is presently married and living in New York. In her spare time, she enjoys travel, leisure time with her family, and playing the Irish fiddle.

Meet our other

True Velvet Dedicated Staff mates:

A-K-A: “THE CORE TEAM THAT “MAKES THE MARE GO”…

Monet Goode

Human Resources/ Bookkeeping

Monet serves as intermediary between employees and management, handling issues concerning employee well being, performance, and professional growth. She handles all relationships and benefits. Monet is responsible for all invoices and billing

Emmet Marsh

#2 Advanced Creative Team Director/Leader

Emmet’s role is vision. Emmet ensures overall brand marketing strategy. Emmet is TV’s Liaison between the creative team and project stakeholders.

Eleanor Parks

Sales & Marketing Manager

The Fabulous Miss Eleanor focuses on promoting and selling True Velvet products and services by developing and executing strategies to reach customers, building brand awareness, and driving revenue. Eleanor works hard every day working with True Velvets’ founders in developing marketing campaigns, and managing customer relationships, and closing sales deals. She has a multi-faceted role